TV Home Shopping Channel
These are generated through outbound surveys where a company has called lapsed or dormant customerâ€™s of a TV Home Shopping channel.
The customers are called primarily to discuss the benefits of going back on to shopping channel – they then offer free prize draw for M & S vouchers if they answer a few additional questions:
Have you ever taken out PPI on a loan existing or paid off? If yes:
Would you be interested someone calling you back to discuss how to claim back your mis-sold payment protection?
The feedback from these has been that the customer has been very happy to talk and discuss claim possibilities â€“ target market is very claims conscious audience
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